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Fresh Fishing
Shopping cart, hosting and merchant account integration
Industry: Film Making
Web address: www.freshfishing.co.uk
Client Introduction...
This new-style DVD for anglers by award winning TV natural
history film-maker Moira Mann features one of the UK's top
anglers, Bryan Jarrett. Bryan fishes for carp on a lake
in the Cotswolds, while underwater cameraman John McIntyre
filmed him from the carp's point of view

Project Overview...
Swim Films, creators of the Fresh Fishing DVD, came to
us because they had been let down by their previous web
developer. Even though they liked the design of the site,
excluding one or two things, they found the overall functionality
to be well below par. They wanted to be able to update virtually
all aspects of the website using a Content Management System
(CMS) system, and not be reliant on us for future content
updates.
As well as the content, they also wanted the basket and
the whole shopping experience to be easier and more informative.
They felt that they were losing many potential customers
due the the fact the basket was badly designed and the navigation
hard to follow
The Brief...
- Create new images based around
original flash design
- Ease of use for customers to add
items to the basket
- Allow possibility of more products
to be added
- Customer registration process
to flow and also be informative
- Account Login area allowing for
discounts and marketing
- Information should be accurate
and up to date
- Fully manageable in-house after
initial set up by developer
- Site should work on all browsers
- Detailed site visitor statistics
- Database population of initial
product
Payment System...
Optimal Account and Virtual Terminal
What they said...
"If only we had come to you originally. Even though
you took over this project and, through no fault of your
own, the specification kept growing, you have made a bad
situation much more bearable. Thank you for your support
and understanding. I have already had 5 orders in the first
24 hours compared to 3 in 2 months with the original site"
Technology and Hosting...
Shopping Cart: eCommerce Builder v1.5
Client Side: HTML, DHTML, JavaScript
Server Side: C#, XML
Database: Access 2003
Platform/OS: IIS 6, Windows Server 2003
The process...
When you contact us regarding development work we will
discuss your requirements with you, finding out what you
would like and what you actually need. Once the initial
concept is laid out we will email you with the specification
and cost of the project. We will then advise on what to
do next, what merchant account to go for (if applicable)
and which information we need from you. If you would like
us to deal with any third parties, such as printers, accountancy
software companies etc. we will contact them direct. We
find this easier for all concerned as it saves, not only
time, but also any misunderstandings.
Once we have the go ahead from yourselves we will start
to put a design together. We host this on a staging area
so that you can see how it will look like once live on your
domain (web address). Once the design is agreed, we then
start to build the rest of the website
Timescales...
You will be notified at the beginning with estimated timescales.
Not sure what type of website is best for you?
For a no obligation quote or for
an informal chat, give us a
ring and someone will be more than happy to talk with you
and go through all the options. We promise we won't talk
gobbledygook either!
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