| Prevention
of chargebacks / Improved
Customer Service
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Resolving a disputed transaction can be a time consuming
and costly practice that detracts from your business
and web site's reputation. To maintain a high customer
satisfaction, the best measures are preventative:
- Ensure
that your goods and services are described accurately
- Ensure
that you have read and understood your WorldPay Customer
Agreement
- Ensure
that you indicate "internet transaction"
on each sale
- Ensure
that you clearly indicate your full company name on
all transaction receipts. This ensures that a shopper
can remember their transaction.
- Ensure
that an email transaction receipt is issued for each
transaction and that any replies are dealt with properly
and promptly.
- Provide
the shopper with full contact details
- Supply
as much information as possible when you receive a
Request for Information (RFI)
- Keep
good records of all transactions, including copies
of the web site pages the shopper would have seen,
invoices, refunds processed and delivery details
- Establish
and display a comprehensive refund/returns policy,
which shoppers must confirm before you accept their
transaction The refund/returns policy should be proactive
in dealing promptly and properly with all shopper
disputes
- Establish
and display a comprehensive Privacy Policy, as this
will dispel shopper's concerns about providing personal
data
- Offer
free telephone customer service as it can help preserve
sales and increase the relationship you have with
your shoppers
- Provide
"Email Customer Service" so shoppers can
ask questions online. For customer service by email
you are required to have a standard response and time
frame for responding to a shopper's query.
- Allow
for extra time when processing FuturePay or repeat
billing transactions as some shoppers will dispute
a transaction in preference to canceling their agreement
- Register
Internet shoppers by enabling them to enter their
own user name and password. This will help in your
relationship with your shopper and enable them to
return and make additional purchases without entering
some of their personal details again.
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