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Most important parts that you need to understand
Below we have outlined what we feel are the most important
parts of the merchant account that you need to fully
understand.
Please also read through our website and FAQ's as these
tell you everything you need to know - and more. Most
importantly please read the contracts, once you receive
them, to fully understand what it is you are getting.
We obviously can not be held liable once you have signed
them and the account is set-up.
Companies incorporated in EU with business bank
accounts offshore
Due to the money laundering act, remitting funds across
international borders can sometimes be a bit tricky
i.e. they will only remit funds to accounts in the same
country as the business is based. However if your business
bank account is in exactly the same name as the registered
business then this will be ok.
Non EU businesses applying for EU Optimal or
Premier accounts.
A company located outside the EU wanting to apply for
either the Optimal or Premier account must be an EU
incorporated company, and not just have an EU address.
For example if your business is located in Hong Kong
you would need to have an actual EU incorporated business.
Simply having an address here would not suffice.
Sole Traders and Individuals
We are recently experiencing with the banks we use
for the Optimal Account that they are not fond of Sole
Traders as they're not registered at an official body.
Because of this they are reluctant in accepting these
merchants. If you are a sole trader or an individual
the only way we can place you is with good security
otherwise we can only provide a 30 days delayed payment
with weekly settlements. It would help if sole traders
are registered at the Chamber of Commerce. Then the
delayed payment will be 14 days with weekly settlements.
Unfortunately with the Premier Account we can not help
sole traders or indivduals whatsoever.
Please note that if you change entity you become a
new legal entity and then therefore will have to put
in a new application. For this reason if you are thinking
about changing then it may be worth waiting to put in
an application until you have arranged it
Officially registering your business (Sole Traders
and Individuals)
With the Premier account, in order to generate a merchant
number for a Sole Trader or an Individual and to provide
a much preferred shorter weekly settlement, we need
some kind of evidence that they are indeed registered
as a company (for example, a company doesn't necessary
need to be registered in a Commercial Register, but
in most cases we demand a Business Registration document).
Registering your business proves to companies such
as ourselves that you are taking your business seriously
and not simply setting up as a fly-by-night company
- with one main aim... to rip people off! Not only is
registering a business a great start for those individuals
just looking to secure an identity for future trading
purposes, or to block it from being registered by a
competitor, but it also means that on a customers credit
card or bank statement it will say your company name
instead of for example 'Mr Smith - Trading As / ABC
Industries.' This not only looks more professional but
also reduces the risk of chargebacks.
Business Registration can be done online for around
£70 and can usually be sorted within the day.
Please either visit www.start.biz or search online for
'registering a business, uk'.
Please note that registering your business is different
to becoming Limited.
Accepting credit and debit cards depending on
country of incorporation
Because of the Credit card rules that ALL online payment
serivce providers must follow, many merchants simply
assume they can accept all credit and debit cards no
matter what they are doing or where they are located.
Unfortunately this isn't the case.
To be able to accept Visa, MasterCard and Amex you
can be incorporated anywhere in the world (within reason).
However to accept debit cards you must be incorporated
in the country the debit card originates, normally the
UK and Europe. Below is a list of cards and the country
your business must be incorporated in to accept them.
Please also note that for Amex and Diners, these must
be obtained by Merchant.
Visa
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Worldwide
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Visa Electron
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UK
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Visa Delta
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UK
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Maestro |
Europe |
Solo |
UK |
MasterCard
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Worldwide
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MasterCard Debit
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Worldwide
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Diners Club |
Worldwide
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Carte Blue
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France
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Dankort
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Denmark
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CartaSi
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Italy
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Laser
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Eire
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AMEX
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Worldwide
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Discover
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Worldwide
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JCB
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Netherlands, Germany, Austria or Switzerland
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Main reasons why application timescales extend
When you apply for a merchant account you need to complete
and return various documents, proof of ID and also have
your website up to scratch (unless MOTO only). This
may take an applicant a few hours or even a few weeks
to provide them. Because of this applications can become
delayed. Simply put - for every day it takes to receive
the relevant documents back that's at least how much
of a delay there will be. For example if we provide
an estimated timescale of 14 days to process and activate
an account, but receive the documents back 10 days after
sending them, the complete process from sending out
the documents will take 24 days.
One tip to speed up the time it takes to process an
application is to get all the relevant ID ready while
we process your initial application. That way you will
only need to complete the relevant documents sent to
you, if we can indeed help, and not have to suddenly
run around looking for ID, utility bills etc. slowing
down the process.
What ID Documents do I need
to supply?
Due to money laundering regulations 1993, fraud and
obvious ID theft, we will need the following from you
once you have applied and been initially accepted. Please
note that you will be notified via email of what exactly
you need to supply and when.
- Scan of valid ID of company's
owners/director(s). Preferably Passport or National
ID
- Original utility bill or bank
statement i.e. dated from within the last three months,
and for a service provided directly to your home.
Acceptable examples are bank statements, gas, water,
electricity, or landline telephone bills.
- Voided cheque (or a copy of
a recent Bank Statement)
- Certificate of Incorporation
(and related documents)
- A copy of the Terms &
Conditions as listed on website
- Domain name must be registered
in the applicants company (legal) name
Checks preformed as part of the application
process
As part of the application process, only done once
we have received all the relevant documentation back,
we perform two main checks.
- MATCH Database - The MATCH
File is maintained by MasterCard International and
is the way by which MasterCard and Visa acquiring
banks identify merchants, and the principals, which
have been terminated for specific reasons. These check
find information such as when a merchant has been
convicted of credit card fraud, deposited sales that
were not authorized by cardholders, deposited transaction
that were for sales generated by another business
(known as laundering.)
- Credit Check - Unfortunately
we often come across cases where a director of a company,
who has bad credit, will start a new company without
settling old debts in the hope of acquiring merchant
status. Even though limited companies have limited
liability, we will still need to check the credit
history of the business and also each partner.
Settlement Periods and Rolling Reserves may
be increased
In order to increase the merchant's chance of obtaining
a merchant facility with one of our sponsor banks due
to an applicants status and/or business model and following
a full risk assessment of an application, we very occasionally
need to increase or place two specific elements: the
settlement period and the rolling reserve. Indeed a
longer settlement period and a larger rolling reserve
(normally 14 - 28 days and 10%) are more likely to reassure
our processing bank that we have taken sufficient steps
to mitigate the risk exposure on an account.
Please be assured that you will be notified of this
prior to going live, and if not happy can reject the
new terms without any risk of being liable for payment.
However once you have agreed the new terms and signed
the agreements you would then be liable.
How to reduce or even eliminate a rolling reserve
With the Optimal account (and Premier if one has been
placed) we would, on occasion, be able to consider 0%
reserves, however before we would make this offer we
would need to see the latest set of financials for the
company to make sure that the health of the business
is sound. This will help us to get a better picture
and alleviate the need of a rolling reserve. To do this
we would look at the financials on the public database
through Companies House, however if these are not filed
there then you will need to supply these to us.
High-Risk Registration Fees
Due to certain 'Adult' businesses e.g. downloadable
videos and photos (NOT physical hard goods), needing
a different kind of merchant account, they are subject
to additional “High Risk Registration Fees”
from VISA ($500 per year) and MasterCard ($1000 per
year). We would like to make it clear that this
is not an extra charge incurred by us!
Premier Account Annual Fees
Only the Premier account has an annual fee. Depending
on your business depends on the annual fee. This is
either £85 (98 EUR) or £858 (950 EUR). A
company classed as low-risk would be £85 while
a high-risk company would be on £858. We will
inform you of the annual fee following a full assessment.
Again this is not an extra charge incurred
by us!
Categories which fall under the £858 mark.
- Vitamins/Supplements
- Adult (mainstream)
- Dating Services
- Travel/Tour/Entertainment
- Credit Repair Companies
- Skill Gaming
- Gambling
Virtual Terminal and VPOS - There is a difference!
The Virtual Terminal is a secure browser based interface
that will enable your business to process mail order,
telephone order (MOTO) credit card transactions, It
eliminates the difficulty and additional hardware expenses
normally related to manual credit and debit card processing.
Access your Virtual Terminal from any Internet connection
to process card payments.
The VPOS (Virtual Point Of Sale) is a Windows-based
software application that provides all the necessary
features required for processing credit and debit card
transactions quickly and easily in situations where
cards are not present.
If using a call centre please check with them whether
or not they allow the use of Virtual Terminals or VPOS
systems.
Not all accounts offer the same credit and debit
cards
With our merchant facilities we give you the ability
to accept most credit and debit cards. However due to
the different banks we use, not all of them allow you
to accept the same cards. All three accounts we offer
allow you to accept Visa, MasterCard, Visa Delta, Amex,
Diners and Electron. However with some cards certain
conditions apply.
For example; Maestro can be accepts with the Optimal
and World Accounts, but not with the Premier Account.
Electron can only be used for MOTO transactions with
the World and Premier accounts, but can be used for
eCommerce (through your website) with the Optimal Account.
Because of the slight differences between accounts
please read carefully which ones allow which cards.
You can do this be either viewing the prices and costs
of each account or by reading the relevant FAQ's.
Please note that currently the Premier Account does
not allow Maestro cards. However we are hoping to have
this resolved by the end of 2009, beginning of 2010.
Providing false details and business descriptions
A number of businesses try to apply using false details
and/or business descriptions e.g. selling DVD's but
in fact selling medication. As you can imagine this
wastes a lot of time for all parties involved, chiefly
us. For this reason, anyone who knowingly provides wrong
business information will be charged a £150 +
VAT Fee.
More importantly this practice is illegal and is classed
under UK law as 'trying to acquire products or services
under false pretenses'. As you can imagine we take this
very seriously and anyone caught doing so will have
their business details past over to the appropriate
authorities
Any company who changes their business model must inform
us as soon as possible, otherwise their account could
be closed with immediate effect and no refund given
Important Mandatory Website Requirements
If you are using a website to sell online you must
comply with certain website requirements. These are
mandatory and must be complied with before an application
can be fully approved. If you have not developed a live
website then a test (BETA) site will be adequate.
Please note that the below requirements do not apply
to 100% Virtual Terminal (MOTO) only merchants. However
if a website is used in conjunction then these rules
apply.
If using a website please make sure the following
points are met:
- Clear posting of the company's
legal name on the website
- Clear posting of the Customer
Service telephone number or email address
- Clear posting of the Refund
and Return Policy
- Clear posting of delivery
methods and timing
- Listing of products with pricing
stated in the settlement currency
- Website order page needs to
be secure/SSL
- Domain name must be registered
in the company's name
My credit rating isn't the best. Can you still
help?
In most cases, YES! If you have certain on-going
credit issues or have even come out of bankruptcy, we
can often still help. It all depends on how
many defaults you have, how old they are, how far apart
they are, how much you owe and if they have been settled.
Unfortunately we often come across cases where a director
of a company, who has bad credit, will start a new company
without settling old debts in the hope of acquiring
merchant status. For this reason the above doesn't just
apply to sole traders, but also applies to limited companies.
Even though limited companies have limited liability,
we will still need to check the credit history of the
business and also each partner.
Even if we can't help with one account, and
depending on credit history (and business type),
following a full risk assessment of an application,
we may sometimes increase two specific elements: the
settlement period and / or the rolling reserve, in
order to increase the merchant's chance of obtaining
a merchant facility with one of our sponsor
banks
Indeed a longer settlement period and a larger rolling
reserve are more likely to reassure our processing bank
that we have taken sufficient steps to mitigate the
risk exposure on an account.
As you can imagine we are unable to tell who will have
their settlement period and rolling reserve increased
until an application has been put in and is being processed.
Please be reassured that you are under no obligation
to continue with the application if the new terms offered
no longer meet your requirements. If this is the case
than simply reply to the relevant email and your application
will be terminated.
Applying for different accounts at once
Sometimes a merchant will apply for different accounts
at once, not always with the same company, in the hope
that this will get them a merchant account more quickly.
As you can imagine this not only causes extra work for
everyone concerned, it also means that if we provide
you with an account, regardless of whether or not you
have been accepted elsewhere, you will be liable for
payment - please see below for more information.
Please also note that as part of the application process
we need to do checks on you and your business. One of
these includes a credit check. Therefore by applying
for several accounts at once you will adversely effect
your credit score.
If you are simply wanting to see which account we could
offer, then it would be best to apply for one, see if
you are rejected or the terms are changed, and then
apply for the other one. Please note that it only takes
a 2 - 3 working days to receive an initial answer for
each account.
When will I be liable for payment for the merchant
account?
By applying you are in fact signing
up for our service and not simply enquiring further.
This means that if you are accepted and
sign the relevant documents and contracts, you will
be liable for payment.
On certain occasions the accounts
that we provide are not used by the merchant. This could
be because they are taking longer to set-up the rest
of their business, are not taking as many online payments
as expected, have decided not to use it or they have
simply forgotten about it. Whatever the reason we are
unable to issue a refund as this in not due to a problem
caused by us.
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