Using the Web Merchant Logo

The Web-Merchant Logos and Registered Marks ® below are intended for use in specific situations. Please use the logos in accordance with these rules.

Modifications in size, colour or content are not allowed in any form.

If you wish to discuss business development opportunities or the co-branding of Web-Merchant with your marketing strategies, please e-mail info@web-merchant.co.uk

If you have any questions with regards the use of the Web-Merchant logos, please contact support@web-merchant.co.uk or telephone +44 (0)1482 358930.

Please note that Web-Merchant logos and their use on third party sites are monitored for accuracy.

General use of the Web-Merchant Logos

These logos are for general web site use where a user can be directed to the Web-Merchant public domain web site for details of the products and services available.

The logo(s) should link to the Web-Merchant site using the following HTML code using the appropriate image file name reference:

Powered by Web-Merchant

If you wish, you can use the above 'Powered By' logo to direct your shoppers to security information on the Web-Merchant site. This logo can be used on live integrated web sites. The button should be linked using the following HTML:

NB. Please use the exact code, to open a new browser window, so that any store sessions ID's are not broken at your site.

<a href="http://www.web-merchant.co.uk/security.asp" target="_blank"><img src="wm_poweredby.gif" width="80" height="30" border="0"></a>

Credit/Debit Card Logos

You can now display credit and debit card logos on your web site. This is a welcome step forward for our customers. Until recently you were only allowed to display card logos on your payment page; now you can display them anywhere within the body of your site.

How will this benefit me?

Trusted card logos such as Visa and MasterCard enhance shopper confidence at the point of purchase. By adding credit card logos into the body of your website, you can tell your shoppers exactly which cards you accept whilst they are browsing your store. This will boost shopper confidence and encourage them to make a purchase.

How should I make the changes?

At present, card logos and any other payment methods you accept are displayed automatically on your payment page. If you also want to add the logos into your web site to boost shopper confidence, click here.

Where should I place the card logos?

Card Scheme rules and European distance selling regulations say that you should display the card logos at the point of entry to your shop so that shoppers are aware of the payment instruments you accept. In the context of online trading this is a useful way to assure your shoppers that your business is effectively endorsed by the big card schemes and that they can shop safely.

Credit and debit card logos should be displayed in a prominent position, anywhere on your website. We recommend that you add the card logo images, before your cardholder payment instructions on pages that promote the products and service that you offer. However, you can insert the card logo images into as many pages on your website as you wish.