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Using the Web Merchant and card scheme logos
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The Web-Merchant Logos and Registered Marks ® below
are intended for use in specific situations. Please
use the logos in accordance with these rules. Modifications
in size, colour or content are not allowed in any form
and their use on third party sites are monitored for
accuracy.
If you wish to discuss business development opportunities
or the co-branding of Web-Merchant with your marketing
strategies, please e-mail info@web-merchant.co.uk.
Credit/Debit
Card Logos
You can now display credit and
debit card logos anywhere on your web site. This is
a welcome step forward for our customers. Until recently
you were only allowed to display card logos on your
payment page; now you can display them anywhere within
the body of your site.
Please feel free to use the card
logos below by right clicking and 'Save Picture As...'
How will this benefit me?
Trusted card logos such as Visa
and MasterCard
enhance shopper confidence at the point of purchase.
By adding credit card logos into the body of your
website, you can tell your shoppers exactly which
cards you accept whilst they are browsing your store.
This will boost shopper confidence and encourage them
to make a purchase.
How should I make the changes?
At present, card logos and any other payment methods
you accept are displayed automatically on your payment
page. If you also want to add the logos into your
web site to boost shopper confidence then please see
below.
Where should I place the card logos?
Card Scheme rules and European distance selling regulations
say that you should display the card logos at the
point of entry to your shop so that shoppers are aware
of the payment instruments you accept. In the context
of online trading this is a useful way to assure your
shoppers that your business is effectively endorsed
by the big card schemes and that they can shop safely.
Credit and debit card logos should be displayed in
a prominent position, anywhere on your website. We
recommend that you add the card logo images, before
your cardholder payment instructions on pages that
promote the products and service that you offer. However,
you can insert the card logo images into as many pages
on your website as you wish.
General use of the Web-Merchant Logos
These logos are for general web site use where a user
can be directed to the Web-Merchant public domain web
site for details of the products and services available.
The logo(s) should link to the Web-Merchant site using
the following HTML code using the appropriate image
file name reference:
<a
href="http://www.web-merchant.co.uk" target="_blank"><img
src="wm_imagename.gif" width="227"
height="60" border="0"></a>
Powered by Web-Merchant
If you wish, you can use the above 'Powered By' logo
to direct your shoppers to security information on the
Web-Merchant site. This logo can be used on live integrated
web sites. The button should be linked using the following
HTML:
NB. Please use the exact code, to open a new browser
window, so that any store sessions ID's are not broken
at your site.
<a
href="http://www.web-merchant.co.uk/security.asp"
target="_blank"><img
src="wm_poweredby.gif" width="80"
height="30" border="0"></a>
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