All businesses, whether new or established,
should have a constantly evolving business plan in order
to help them define their objectives and their strategies
for achieving them...
Every company needs to keep and grow
customers. The two ways to grow customers is to get current
customers to spend more, or encourage them to send more
Studies have shown that it costs
5 times as much to find a new customer than it does to keep
an existing one. Finding new customers requires spending
on advertising, website maintenance...
How can you communicate with your
customers effectively if you don't understand them? What
does your customer expect from you as a company?..