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Know your customers

How can you communicate with your customers effectively if you don't understand them? What does your customer expect from you as a company?

An understanding of the needs and goals of your customers is the best way to ensure that your marketing efforts are effective. Statistics and tracking reports will help you gauge the interests of visitors to your website. Website usage statistics will help you understand how people come to your site, and what they do once they have arrived. Are they finding what they want, or do certain pages on your site trigger them to leave? Was the contest you ran successful? This understanding will help you hone your online marketing efforts.

What do you know about your customers?

The more you know about your customers, the more effective your sales and marketing efforts will be. It's well worth making the effort to find out:

  • who they are

  • what they buy

  • why they buy it

If you're selling to other businesses, you'll need to know which individuals are responsible for the decision to buy your product or service.

You can learn a great deal about your customers by talking to them. Asking them why they're buying or not buying, what they may want to buy in the future and asking what other needs they have can give a valuable picture of what's important to them.

Strong sales are driven by emphasising the benefits that your product or service brings to your customers. If you know the challenges that face them, it's much easier to offer them solutions.

10 Things you need to know about your customers

1.Who they are
2.What they do
3.Why they buy
4.When they buy
5.How they buy
6.How much money they have .
7.What makes them feel good about buying
8.What they expect of you
9.What they think about you
10.What they think about your competitors

After you know who you’re planning to attract and what visitors you expect from your site, you can configure your online offerings to match expectations and trigger desired consumer responses.

This task sounds straightforward, but it isn’t as easy as it seems. Even the 1,000-pound e-gorillas like Amazon and Orbitz constantly monitor what makes their online customers tick (or click), and they adjust their offerings accordingly. The latest software even allows retailers to anticipate the kinds of products and services customers might want in the future based on their previous purchases.

Websites that use these programs become shopping consultants, offering customers suggestions about what to buy next. When this feature works well, it goes a long way toward winning customer loyalty.

Get started today ...
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