to online payments?
Welcome to our version of 'A Dummies Guide to Online
You have heard stories about people making their
fortune selling online. You are now ready to get stuck
in, however you’re not sure how to get started
and what everything means. With this guide we will
help you understand how online payments work and hopefully
will get your business online and trading in no time!
Web-Merchant has brought together all the elements
needed (merchant account and payment gateway) allowing
your business to accept credit and debit cards from
your customers. We have designed
the application process to be as simple as possible
so that you can apply for our merchant
account at the same time as our payment gateway,
with 95% of all applications being accepted.
It’s quick, easy &
purposes of this guide we are going to assume
you are totally new to online payments and have
no prior experience of taking payments online.
Forget about going
straight to your bank for your merchant services.
Because we are an independent provider, we make
the task of accepting cards in your business
a simple and straight forward process.
For much more detail on how it all works
please visit our section on how it all works - read
Will my business benefit from accepting
debit & credit cards?
Yes, in today’s economic environment consumers
and businesses expect to be able to use debit and
credit cards to pay for their goods and services.
Taking card payments means you can benefit from the
total payment market opportunity, rather than just
restricting your business to the amount of cash that
your customer’s have in their pocket.
The first thing you need is a merchant
account and payment gateway to process
The merchant account
verifies credit card and customer information.
This includes checking to see if the details supplied
are correct (address, card number etc.) and if the
card has been reported stolen, or has enough funds.
If the transaction is successful, the merchant account
then deposits funds to your designated bank account
where you can then access them.
With all our accounts we provide both the
merchant account AND the gateway.
A payment gateway
is separate and acts as an intermediary between
your website and all
the banking systems. This is
a seamless process and your customer does not interact
with the gateway. The credit card details are submitted
via the gateway, which securely sends the information
through the relevant financial networks to the merchant
How do customers actually pay me?
Now you know what happens to actually process a payment,
you now need to know the methods to allow customers
to physically pay you.
The two main methods for online payments are:
If you are wanting to accept payments through
your website you will need to have some sort
of shopping cart or website which is integrated
to the payment gateway and merchant provider.
Once someone adds product(s) to the basket and
wishes to pay, they will then be taken to a
secure payment page where they can enter their
credit card details.
a Virtual Terminal
To take credit card transactions over the phone
(MOTO), you simply enter the customers credit
card information onto a secure website that
you access and submit the information to complete
the transaction. The virtual terminal is like
a payment page in reverse. However instead of
the customer entering their details on your
website, you complete it for them.
We provide a FREE virtual terminal with all
Once someone buys from me,
when do I get the money?
Anything else I need to know?
Well that's the crux of it. However to enable you
to get the merchant
account and payment
gateway you do need to make sure you comply to
the following minimum
At least 18 years of age
Have a business Bank Account
(unless sole trader)
Incorporated in one of
the supported countries
Business must NOT be on
the prohibited businesses list
How it all works
For a more detailed explanation of how the process
works and what is involved, please
click here >>>